Remember those wild and extravagant vehicle reveals at Detroit’s North American International Auto Show? Some, like the Jeep Grand Cherokee smashing through the front windows of what was then called Cobo Center and the infamous Ram cattle drive cost millions to produce. Those days are gone as automakers move to online and off-site product intros.
In this episode of “Tales From the Beat,” host Ed Garsten, who covered just about all of those intros, muses about how much value those big events really brought, and if they even helped sell any cars or trucks.
TTAC Creator Ed Garsten hosts ” Tales from the Beat,” a podcast about the automotive and media worlds. A veteran reporter and public relations operative, Garsten worked for CNN, The Associated Press, The Detroit News, Chrysler’s PR department and Franco Public Relations. He is currently a senior contributor for Forbes.
The TTAC Creators Series tells stories and amplifies creators from all corners of the car world, including culture, dealerships, collections, modified builds and more.
