The overlap in marketing activities for cars and soft drink companies has happened a lot over the years. Coca-Cola has had a longstanding relationship with the National Hot Rod Association (NHRA), and NASCAR helped promote an iced tea brand called Liquid Death. Back in the 1990s, Ford and Dr. Pepper/Seven Up, Inc. collaborated on a similar project.
The Pick of the Day is a 1990 Ford Mustang “7-Up” special-edition convertible listed for sale on ClassicCars.com by a private seller in Elko, Nevada.
“It has 19,659 original verified miles and is bone stock down to the original Gatorback tires,” the listing begins. “Everything works as it should and it is in very good, original condition.” The seller, who has owned the car for ten years, says the car was originally from Indiana but spent the majority of its life on the west coast.
From 1979-93, the Mustang rode on the Fox platform, and it evolved through a variety of different trim levels and mid-cycle refreshes throughout that time frame. The 7-Up Edition of the Fox-body Mustang was a limited-production convertible produced for 1990 as part of a soft drink promotion during the NCAA basketball finals. All ~4,100 units produced were LX-trim examples in Deep Emerald Green Clearcoat Metallic (color code PA) featuring body-colored trim for the front fascia, moldings, and mirrors. The interiors were upholstered in white leather, and the driver seat had a power-adjustable lumbar support.
All 7-Up cars shared a similarity under the hood: they were powered by a high-output 5.0-liter V8 that was rated at 225 horsepower and 300 lb-ft of torque. This low-mileage example comes with a four-speed automatic transmission—a five-speed manual was also offered, although in lower production numbers. Cosmetically, this car looks incredible for being 35 years old. The seller says that the body has a few minor scratches, but the car shines up and looks great. “There is no rust that I have found anywhere on the car,” the seller says.
Included in the listing is a copy of the Marti Report, which says the car was built on March 19, 1990, and originally delivered to Elmwood Ford in Elwood, Indiana. It was optioned from the factory with power windows, Traction-Lok rear axle, cruise control, premium sound system, and the Visibility Light Group.
“I wouldn’t hesitate to drive it anywhere, except for the original tires, which should be replaced if you plan to drive it any significant distance,” the list concludes.
Thirsty for a low-mileage pony car with a special story? The asking price is $20,000.
Click here to view this Pick of the Day on ClassicCars.com
