We can look at brochures and dealer books and learn what was available for a particular model year, but those won’t provide a complete picture of things as they evolved over the model year. Our Pick of the Day is one of those cars that you won’t find in most literature; that’s because it was a promotional package created by a marketing department early in the calendar year. This 1967 Plymouth Belvedere Silver Special two-door hardtop is listed on ClassicCars.com by a dealer in Elkhart, Indiana.
The Silver Special name has been used by Plymouth since 1958. It was first applied to a mid-year promotion for Plaza two- and four-door sedans to kick sales up a notch. Equipped with whitewall tires, deluxe wheel covers, fender ornaments, and anodized aluminum “Sportone” side trim with a matching metallic silver roof, this Plaza Silver Special was a nicely dressed Plymouth in the brand’s cheapest model.
The Silver Special was revived for 1966, though now applied to the Fury II four-door sedan. The Silver Special was available in five colors (white, light blue, light metallic blue, dark metallic blue, and silver) and included these extras as standard equipment: whitewalls, deluxe upper door moldings, special wheel covers, and a blue vinyl interior.
The Silver Special reappeared for 1967, now based on the Belvedere II two-door hardtop and four-door sedan—again, a specially equipped, specially priced mid-range Plymouth. “It worked before…work it some more,” said the special brochure created for this promotion. There were two packages available: Package A included Buffed Silver paint or any other regular color save Light Tan metallic, a special silver and black vinyl interior, deluxe wheel covers, whitewall tires, and sill moldings; Package B added a special textured vinyl top in a silvery charcoal color. If air conditioning or a 383 four-barrel was ordered, a $50 discount for each was implemented.
You may not have heard of the Silver Special because, other than the special interior, there’s not much that makes it stand out from your typical Belvedere II. Additionally, the Belvedere II was not a performance model, so it’s often modified by enthusiasts, sometimes losing its identity. According to the seller, this Gold metallic 1967 Belvedere Silver Special has what’s “believed to be 21,500 original miles,” adding that it is powered by a “well-built, fuel-injected 360 cubic-inch V8 backed by its 3-speed automatic transmission” that “has been nicely upgraded with Hooker long tube headers, aluminum heads, Edelbrock mild-rise EFI intake manifold, Edelbrock electronic fuel-injection, and aluminum radiator with electric puller fan.” Other features include power front disc brakes, an aftermarket Optimus AM/FM stereo with a cassette player, and more.
Sure, there’s nothing on the outside to show that this Plymouth is more interesting than any other Belvedere out there, but the silver lining is in the cabin. For $34,995, is this Mopar gold?
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