Two of Nissan’s most popular models just got cheaper. Starting today, the Rogue and Pathfinder drop in price, an effort the automaker hopes will boost sales and improve residual values after a somewhat disappointing 2024 for one of the models.
Nissan saw Rogue sales drop by 9.5 percent last year, while Pathfinder sales climbed 13 percent, reaching its highest level since 2017. The Rogue’s sales decline comes as the SUV market overall is growing, and it’s viewed as a core model for the brand. The automaker’s sales and marketing chief, Vinay Shahani, said, “When Rogue doesn’t do well, the franchise doesn’t do well.”
The company cut prices for the two SUVs by an average of $1,000 per model and said the 2026 model year will bring enhancements to further juice demand, including making desirable features available in less expensive configurations. “We are bringing the options customers want most down in the grade walk, creating more standalone features, and reducing rental fleet sales.”
So, in addition to boosting Nissan’s sales, this change will mean fewer out-of-control Altima videos gracing our social media feeds. While the looming tariff threats could have impacted the automaker’s decision to cut prices, both the Rogue and Pathfinder are built in Tennessee, though they rely on a significant number of imported parts.
[Images: Nissan]
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