Ever the purveyor of cars with outsized personalities, MINI has added even more customization options this year.
Actually, if we’re being pedantic, the term ‘customization’ shouldn’t really apply to anything a customer can spec from the factory. A true custom springs forth from one’s own garage or Ramone’s place in the movie Cars. Semantics aside, MINI is offering numerous new ways to at least set one’s car apart from the others on display in a showroom.
Starting with the new John Cooper Works Style package which is now available for all S models. For the sum of $1,200 on the Cooper and $1,400 on the Countryman, it gives a skiff of JCW look by including a JCW Aero Body Kit, unique wheels, and stripe customization option available in a slew of combinations. It’s not all for show; MINI will also throw in Dynamic Damper Control with the package.
Other changes include a new digital key process for models equipped with the Comfort Access package, at least on cars built after the beginning of July. Most 2026 models – excluding droptops, apparently – will allow drivers to unlock and start their vehicles using a smartphone. This will replace one of the two physical key fobs with a so-called Setup Card. We normally wouldn’t report on such minutiae but the halving of physical keys being provided with a new MINI is a unique (and nearly hidden) fit of cost cutting. Buyer beware.
The entire line will start with a base MINI Cooper Hardtop 2 Door priced at $29,500 plus fees and taxes, topping out with a MINI JCW Countryman ALL4 in Iconic trim at $49,400.
[Image: MINI]
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