Lamborghini has announced that it will begin building several models in the United States as a response to President Trump’s 25 percent tariff on all imported vehicles and foreign-made parts. In turn, the White House is taking a victory lap in the face of its much-maligned foreign trade policy.
Speaking to the Associated Press, Automobili Lamborghini CEO Stephan Winkelmann stated, “We have evolved the entire product range, and this growth has been no more apparent than in the United States. We see American enthusiasts as indispensable in helping grow the Lamborghini brand, so we will grow with America.”
Once a small-scale exotic brand, Lamborghini has grown by leaps and bounds over the past several years after the introduction of the Urus, an off-road-capable SUV. After its release for the 2018 model year, the Urus helped increase the brand’s sales by an impressive 27 percent, to 2,489 vehicles in one calendar year. More recently, Lamborghini sold exactly 3,000 vehicles in the U.S. in 2023, helping the storied Italian company deliver more than 10,000 cars worldwide; of those, 5,895 were Uruses. Sales for 2024 were similar.
Though Volkswagen already has a plant in Chattanooga, Tennessee (remember, Volkswagen Group owns the Lamborghini brand), tax-friendly Delaware is being examined as the place to assemble Lamborghini Urus and Temerario models, with the Revuelto expected to continue its production in Sant’Agata Bolognese through 2026 until its successor begins production.
We hope you’re enjoying April Fool’s as much as we are . . .
