The use of artificial intelligence (AI) in building cars is inevitable, according to Lamborghini, even among smaller specialised automakers – like the Italian exotic brand – that still hand-make some components.
AI is widely used for infotainment and safety systems in new vehicles, and it’s also typically employed by automakers to make production lines faster in the quest for greater volume, both in terms of efficiency and quality control.
Speaking to CarExpert, Lamborghini chief manufacturing officer Ranieri Niccoli said AI still has a role to play at the company, despite it being a niche brand whose end goal is not to build millions of cars each year.
“It’s something which you can’t avoid,” the Lamborghini manufacturing boss said.
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“It’s something which is coming; we are thinking about how to use it. We know the biggest potential we have [with AI], despite the fact that we have a lot of craftsmanship.”
In 2024, Lamborghini delivered a record 10,687 vehicles to customers globally, breaking the benchmark set in 2023 of 10,112 deliveries – the first time the brand exceeded 10,000 in a single year.
The first Lamborghini prototype, the 350 GTV, rolled out of its Sant’Agata, Italy, factory in 1963. That site has since been vastly expanded and still manufactures the company’s current lineup, which now includes hybrid powertrains in the V12 Revuelto and V8-powered Temerario supercars.
While the same road frontage remains in front of the plant in 2026, Mr Niccoli said the factory has continued to adapt despite growing customer expectations around personalisation.
“Our factories are fully digitalised, so we are, on one side, ready, because we have what we call a ‘data lake’ – where all the data from our production process is stored in the cloud,” he said.
“We are, on one side, ready to use this data. It’s clear that we are now thinking about how to use it, which kind of artificial intelligence we want to use, but always keeping in mind our truth and our DNA.
“We are a company which relies on craftsmanship and, let’s say, flexibility. We need to personalise our cars, so it’s something we want to use, without forgetting that we have a low-volume production process. But absolutely, it is a trend we are thinking about.”
While Lamborghini, which is set to deliver the first customer examples of the Temerario in mid-2026, is closely watching the broader potential of AI in manufacturing, Mr Niccoli said the company is already employing the technology on its production lines in northern Italy.
“We are using an application, basically for controlling, for example, some parts of our cars, to help our workers make big decisions in a shorter time,” he said.
“So we have some applications, and we are studying even more in terms of always trying to help our people make decisions more quickly. This is what we want.” MORE: Explore the Lamborghini showroom
