It’s looking like North America won’t be getting the Kia EV4 because the model has been indefinitely delayed for the United States. Since the reason given by the manufacturer pertains to changing market conditions, and we’ve noticed a general lack of interest in all-electric models here, odds are good that both you and Kia aren’t going to be bothered by its absence.
Officially, the model has not been cancelled. Kia has simply confirmed that the model was being delayed. But this was not accompanied by a revised launch date.
“Kia’s full range of vehicles offers meaningful value and inspiring performance to customers,” a corporate spokesperson told InsideEVs. “However, as market conditions for EVs have changed, the release of the upcoming EV4 electric sedan will be delayed until further notice.”
Originally anticipated to go on sale early in 2026, the model appeared as though it would have been competitive — at least on paper.
The interior design is clean and minimalist without venturing into the realm of ultra-austere cabins offered by Tesla. It’s a similar story on the exterior, albeit slightly more polarizing. Kia and Hyundai have delivered some very progressive designs in recent years. But it’s hard to know which ones are going to age well when they debut and that’s especially true of this model.
Kia was suggesting the EV4 would offer up to 330 miles of range and make use of the North American Charging Standard (NACS) that has gradually become the default on our market. Running on the E-GMP electric platform likewise utilized by Hyundai’s EVs, the sedan forgoes the faster 800-volt charging architecture for just 400 volts.
That’s admittedly a downgrade in terms of charging speeds. But constantly fast-charging your battery isn’t good for its longevity and would presumably save on manufacturing costs, hopefully translating to competitive pricing.
While the EV4 was supposed to be one of those affordable EVs everyone has been talking about for the last twenty years, they certainly don’t get much love on our market when they do show up.
The problem is that truly affordable EVs have had a tendency to become obsolete rather quickly, resulting in manufacturers replacing them with models featuring larger battery packs and higher MSRPs. But this has priced most modern electrics above the few value-focused models automakers have yet to strip from our market. This has so-called affordable EVs a tough sell for households that fall outside a very specific use case.
However, the Kia EV4 looked like it would have been competitive on paper in relation to other electrics attempting to compete in that segment. The final nail in its coffin likely has something to do with rising importation tariffs and the ending of the United States’ EV tax credit scheme.
While I’m admittedly not the biggest fan of the importation fees, which are now becoming an excellent excuse for automakers to continue raising prices, the EV tax credits probably should have run out years ago. Implemented in 2008, the government was willing to apply a $7,500 tax credit on the first 200,000 all-electric vehicles sold by each manufacturer. But this was repeatedly expanded, effectively becoming an ongoing way to subsidize electrification.
When the Biden administration passed the so-called Inflation Reduction Act of 2022, production caps were done away with and the scheme was applied to all battery electric vehicles through 2032. However, the Trump administration effectively ended the federal EV tax credits by way of the “One Big Beautiful Bill Act” that also seems to have been poorly named.
That said, I’m not sure the EV4 would have done that well even with help from the government. Most estimates had the car starting under $40,000. Considering the plan was to launch the model with a 58-kWh battery offering an estimated 235 miles of range, that places the model above something like the Nissan Leaf and Tesla Model3. Granted, neither model makes for a perfect comparison. But they do sort of bookend the already tight market space the EV4 wants to occupy in terms of size, specs, and pricing.
Meanwhile, Hyundai already sells some rather good EVs carrying the Ioniq name. Kia has several electrified models, too. But most of those aren’t sales leaders, even within their respective segments, begging the question of how interested the Korean automakers’ clientele were in all-electric models to begin with.
We’re fairly certain there won’t be any riots if the EV4 fails to manifest in North America. But the model could be pointing to a larger issue. The electric vehicle market is very clearly propped up by taxpayers and there are plenty of people with strong opinions on both sides of the issue. However, it’s also obvious that the whole shebang has been badly managed. EV charging networks (that aren’t owned by Tesla) have been slow to implement and terrible to use. Manufacturers have likewise failed to deliver the kinds of vehicles that appeal to the average household and the government cannot seem to get out of its own way, regardless of whether it’s trying to dissolve or strengthen EV subsidization.
As a result, we’ve seen several automakers walk back electrification plans and delay certain models. The rest are lucky to see more than 30,000 deliveries on our market in a given year, with only Tesla models having any hope of surpassing the 100,000 unit mark. With all of the above in mind, Kia has probably made the correct call with the EV4.
We don’t yet know what fate will befall the Kia EV3 (below) that’s scheduled to go on sale next year, and Kia certainly hasn’t said anything. But it seems plausible that a vehicle cooked-up using a similar recipe as the EV4 might ultimately experience an identical outcome. While the EV3 is selling currently rather well in quadrants of Europe and Asia, it was the EV4 that was designed with North America in mind.
[Images: Kia]
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