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Jeep Starts “Convoy” Campaign with 2026 Gladiator Shadow Ops

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Jeep is going to be busy next year. Ten more special-edition Wranglers are coming in 2026 as part of its Twelve 4 Twelve celebration, which leads up to the brand’s 85th anniversary. Now comes news that the automaker has started its “Convoy” campaign with the 2026 Jeep Gladiator Shadow Ops.

In a press release, Stellantis said, “This initiative kicks off a new chapter for the brand, introducing mission-ready special editions that embody strength, unity and purpose. Leading the charge is Jeep Gladiator Shadow Ops, arriving not by air, but through a ground-led military convoy.”

Based on the Rubicon trim level, the limited-run Shadow Ops model has the cosmetic add-ons you might expect from a special edition. Up front, there’s a Satin Black grille. The hood and fenders have special Shadow Ops decals. At the rear, the tailgate has its own special decal as well as a black taillight-to-taillight stripe. More substantial visual changes include the body-color fenders and Freedom Top three-piece hardtop.

However, Jeep also made sure to equip the Shadow Ops with functional upgrades. Both bumpers are made out of heavy-duty steel. Inside, there are all-weather mats. But the coolest feature is the standard factory-installed front winch, which Stellantis says makes the Gladiator the first midsize truck to offer one.

Adding the Shadow Ops package to a 2026 Jeep Gladiator Rubicon will bump up the price by $4,995 – a $2,605 increase from a Rubicon optioned with the body-color fender flares and Freedom Top. Contrary to the name, Jeep wants you to see the Gladiator Shadow Ops when it rolls into showrooms in February 2026.

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