China’s GWM has been breaking its annual sales records in Australia for six successive years now, and in 2025 it’s looking to do it yet again.
Last year, the Chinese carmaker sold a total of 42,782 vehicles, which saw it enter the top 10 best-selling brands for the first time.
In January alone it sold 3433 vehicles, which saw it become the eighth best-selling brand for the month.
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Speaking with CarExpert, GWM Australia head of marketing and communications Steve Maciver confirmed the brand is aiming to sell over 50,000 vehicles in 2025.
“That’s the volume goal that we confidently have today,” said Mr Maciver.
“We’ve worked through opportunities in every single segment.”
“Our expectation, our ambition, is that we’re going to on push on from there.
“We don’t take it for granted. We know that other brands are going to sit back let us take our share.
“But with this roll out and things [like] … marketing investment, dealer investment, network growth, we’re confident that we can list sales again to 50,000+ in Australia this year.”
“You have to start to think that without trying to set too many targets, it’s like one by one, step by step,” added recently appointed GWM Australia and New Zealand chief operating officer John Kett, formerly the chief operating officer of Hyundai Australia.
“We’ve got to work our way and act like a top five brand, but in doing that, not lose this incredible weapon we have, which is well-priced position, but start working on the technology.”
If GWM wants to be a top five best-selling brand, it’ll need to leapfrog brands including Mitsubishi, Hyundai, MG, Isuzu Ute, and MG to achieve the feat.
The company sat in 10th spot overall in 2024, while fifth-placed Mitsubishi delivered 74,547 vehicles and fourth-placed Kia delivered 81,787 vehicles.
GWM has already confirmed it plans to launch seven new or updated vehicles in 2025.
One of these is the updated Cannon dual-cab ute. The brand has confirmed it plans to have a supply volume of around 1000 examples coming per month from now onwards.
Last year, GWM sold a total of 8161 pre-update Ute models.
This projected supply for the Cannon could see it jump ahead utes like the Nissan Navara and Volkswagen Amarok in terms of sales volume.
GWM has also confirmed it plans to grow its 113-strong dealer network to “around 125” by next year.
The brand claims its current dealer network covers around 92 per cent of the Australian population.
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