A licensing agreement between General Motors and Allison Transmissions is set to expire at the end of the year, and any Allison badges will be removed from unsolved trucks by the end of next June.
TFL Truck has the dirty details — since 2020, GM has been putting “Allison branded” transmissions in Chevrolet and GMC heavy-duty trucks. The 10L1000 transmissions are built by GM and vetted by Allison.
While the badges are changing, the mechanicals aren’t — this transmission will remain in the HD trucks.
A badging story might seem like a nothingburger, but it matters for the supplier — the trucks are rolling advertisements — and if this author’s anecdotal experiences with HD truck owners is representative, these customers care where the engine and transmission come from. Bragging rights are on the line in this fiercely loyal segment.
[Image: General Motors]
Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by subscribing to our newsletter.
