Ford gave up most cars in its lineup a while back, leaving only the Mustang on sale in the United States, but that may change in the future. Executive Chairman Bill Ford recently told Autocar that the company is “not as robust as we need to be” with smaller car offerings, saying that people will be “pleasantly surprised” by what’s in store.
Ford acknowledged that missing cars like the Focus, Fiesta, and Fusion in North America has hurt the company, but he said the automaker has a plan to address the holes in its catalog. CEO Jim Farley previously said Ford would shift away from “boring” cars, even as he acknowledged buyers’ affinity for the vehicles, noting that the automaker wasn’t making enough money on them.
In order for a new car model to be profitable, Ford may need to lean on existing architectures, and some rumors have suggested the company’s partnership with Volkswagen could lead to a VW-based car in The Blue Oval’s catalog, but we’re far from a confirmation on that front.
Ford didn’t give any details, but we’ve seen rumors of a four-door Mustang and other electrified models. Given the automaker’s shift away from its aggressive electrification goals, the new models will likely sport hybrid powertrains to align with buyers’ desire for less expensive, fuel-efficient vehicles.
[Images: Ford]
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