“Faraday Future? I don’t know her!” some of you might say. But the fledgling electric vehicle (EV) startup is back in the spotlight after featuring in a ne music video from its latest high-profile customer.
Award-winning singer, songwriter and producer, Mariah Carey, has been announced as the next owner of the Faraday Future FF 91 2.0, and both her new EV and the one-off FFZERO1 concept car were featured in her latest music video titled Type Dangerous – the lead single in her upcoming 16th studio album.
Ms Carey, the best-selling female solo artist of all time and second only to The Beatles for the most No.1 hits of all time on the Billboard Hot 100 US music chart, is said to be taking delivery of her new FF 91 2.0 “soon” and will join “numerous high-profile figures” in the growing “FF celebrity owner family”.
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The Faraday Future 91 2.0 and FFZERO1 feature throughout Carey’s three-minute clip, including a shot of the music legend supposedly driving the priceless one-off concept in a high-speed chase – despite the fact she has openly admitted to no longer holding a driver’s licence.
If having one of the world’s most iconic pop and R’n’B stars wasn’t enough marketing currency for the electric mobility startup, the Type Dangerous music video also includes a cameo by James Stephen Donaldson, otherwise known as MrBeast – the most subscribed-to person on streaming platform YouTube with more than 405 million subscribers.
Faraday’s FF 91 has been a long time coming. It was first revealed in concept form at the Consumer Electronics Show (CES) back in January 2017. Following its public debut, the road to production has been delayed numerous times as the California-based “intelligent electric mobility ecosystem company” has hit roadblocks with funding, which in turn has slowed progress on vehicle development and the construction of its manufacturing facilities.
After years of setbacks, production started back in 2023 (as reported by Carscoops), led by the US$309,000 (A$477,588) ‘2.0 Futurist Alliance’ variant which features a 1050hp (783kW) tri-motor electric drivetrain fed by a huge 142kWh battery of unknown chemistry. Faraday claims 0-60mph (0-97km/h) acceleration takes just 2.27 seconds, while the EPA-estimated range is 381 miles (613km).
Above: Mariah Carey poses with the FFZERO1 concept and FF 91 2.0
For the spend, customers also got “1-on-1 bespoke private AI and special tuning”, though access the company’s FF aiHypercar+ software ecosystem was said to cost a hefty US$14,900 (A$23,008) per annum at the time.
First deliveries commenced soon after in May of 2023, though as of January 2025 InsideEVs reports just 16 units had reached the hands of customers – although according to the publication “almost all, if not all, have been given to employees, paid spokespeople and other advocates”.
The FF 91 2.0’s AI-heavy software interface powers over 100 inches of digital real estate across 11 different in-car displays, which support live TV, video conferencing and 5G connectivity.
Faraday Future’s AI software also drives the vehicle’s assistance technologies and driving systems – but good luck deciphering it all on FF’s public website.
Above: FFZERO1 concept
“Mariah Carey’s addition to the FF celebrity owner family – which already includes numerous high-profile figures – marks yet another superstar and cultural icon member,” Faraday Future said in a media release.
“Moreover, this reinforces FF’s growing influence of celebrities, athletes and music icons which reinforce FF’s brand power and the extreme product power of the FF 91 2.0 EV. It’s not just a luxury vehicle; it’s a symbol of futurism, cutting-edge technology, and AI innovation.”
Like Tesla and the beleaguered Nikola, Faraday Future is named after a pioneering scientist. Michael Faraday discovered electromagnetic induction.
The company’s history has been marked by setbacks, delays, and employee turnover, including one of its co-founders leaving in 2018 and former CFO Stefan Krause resigning and then being sued by Faraday for stealing trade secrets for his new company, Canoo.
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