As an enthusiast, you may be familiar with Mattel’s Hot Wheels Legends Tour, which traverses the globe to find ingenious automotive creations, only to be made into Hot Wheels diecast replicas. Mattel also has owned Matchbox since 1997, and the formerly British diecast company continues to ring true in the hearts of many Americans. RealTruck, an accessory company for Jeeps and other off-roaders, has collaborated with Matchbox to create heavily modified Jeep Wrangler that will be unveiled at the 2025 SEMA Show in Las Vegas.
Built by Doetsch Off-Road in Chandler, Arizona, the custom Matchbox 2018 Jeep Wrangler is outfitted with premium RealTruck and Husky Liners accessories (RealTruck has the latter within its portfolio). The build features a RealTruck Superlift four-inch lift kit, Husky Liners Weatherbeater Floor Liners, Rugged Ridge HD Stubby Front Bumper, XOR Rear Bumper, Roof Rack, AmFib Snorkel System and plenty of other accessories to transform this 1:1 into the ultimate adventure build. Best of all, a 1:64 toy replica of the build will become available for sale through select retail partners starting April 2026.
Richard Rawlings of Gas Monkey Garage will be at the 2025 SEMA Show with Matchbox and RealTruck to unveil the custom Wrangler. “We’re thrilled to collaborate with Mattel and Matchbox on bringing this one-of-a-kind Jeep Wrangler to life and benefit a great cause with Richard Rawlings’ Gas Monkey Foundation,” says RealTruck Vice President of Marketing Activation, Lee Riser. “This build is a follow-up to one of our most successful collaborations, a Jeep Gladiator, and debuting this custom Jeep build at the 2025 SEMA Show is the perfect way to celebrate the build creativity that defines both our brands.”
After unveiling and displaying the Jeep at the RealTruck booth (#50033), the accessory company will donate the custom off-roader at the Barrett-Jackson 2026 Scottsdale Auction in January (with Barrett-Jackson waiving all fees and commissions). One hundred percent of the hammer price will benefit Rawlings’ non-profit organization, Gas Monkey Foundation, which provides much needed funding for veterans, first responders, and families impacted by Alzheimer’s.
The official unveil will take place during SEMA Live on Tuesday, November 4, 2025, from 1:00-1:20 p.m. PST at RealTruck’s Booth in the West Hall of the Las Vegas Convention Center. The Barrett-Jackson 2026 Scottsdale Auction will be held from January 17-25, 2026 at WestWorld of Scottsdale.
