Quick! Do you know when Chrysler first hit the marketplace? January 1924, with the Maxwell Motor Company being reorganized as the Chrysler Corporation on June 6, 1925. The 100-year anniversary is approaching, so what does Chrysler have in store for us?
At the New York International Auto Show (NYIAS), now through April 27, 2025, Chrysler is celebrating 100 years with a special three-vehicle display showcasing the brand’s past, present, and future:
- 1924 Chrysler Six (same one that debuted at NYC’s 1924 National Automobile Show)
- 2025 Chrysler Pacifica Plug-in Hybrid
- Chrysler Halcyon Concept
“Chrysler holds a significant place in automotive history and culture and has been a symbol of innovation and resilience for 100 years,” says Chris Feuell, Chrysler CEO. “It’s an entire century of innovation: from its introduction of the Hemi V8 engine, to the creation of the minivan segment and Stow ‘n Go seating. As one of the original Big Three, Chrysler contributed to industrial growth and influenced culture with iconic vehicles like the Chrysler 300. Chrysler is more than just a car brand, it’s a key part of the automotive industry.”
The NYAIS is just the beginning of the celebration. As you can imagine, over the year you’ll see a social media campaign, events, and initiatives that include a multi-part video series looking back at significant Chrysler Corporation vehicles, concepts, innovations, and other historic moments. And, for those who don’t live in a nudist colony, Chrysler has introduced 100th anniversary-branded merchandise full of apparel and tchotchkes, with more on the way.
“Reaching 100 years is an accomplishment we want to both celebrate and use as an opportunity to declare our commitment to a future that honors Walter P. Chrysler’s legacy of innovation, engineering excellence, and beautiful, affordable designs,” Feuell adds. “As the brand celebrates this milestone, the future looks bright with exciting new releases: a refreshed Chrysler Pacifica in 2026, a new crossover soon after and a third product inspired by the Halcyon concept.”
For more information on the Chrysler Century of Innovation celebration, visit Chrysler.com.
