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China’s Zeekr wants to know which cars you want it to sell

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in Auto News
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Zeekr Australia only sells two models at the moment, with a third on the way, but it’s planning to show off overseas-market models locally to gauge interest.

The Zeekr X small SUV and Zeekr 009 people mover will be joined in October or November by the Zeekr 7X mid-sized SUV, which will be the “main event” for the Geely-owned Chinese premium auto brand in 2025.

“Every year we are going to bring some new models here. Next year so far we don’t know what is going to be arriving, but I believe something is going to be arriving by the end of next year,” Zeekr International chief marketing officer Frank Li told CarExpert.

Thus far, Zeekr hasn’t confirmed which of its other models will be released here.

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  • Mix

“In the meantime, we are going to bring some more Zeekr products to have some debuts in Australia,” said Mr Li.

“We want to have some teasers for the customers and media in Australia.

“This year, for the Everything Electric [exhibition in Sydney] and Melbourne auto show, and any other technical summit, we will definitely bring some new models like our Zeekr Mix, like 009 Grand maybe.”

Effectively, the idea is to show off Zeekr products to prospective customers and gauge public reaction in order to determine which models to launch here.

  • 007 GT

While Zeekr says right-hand drive markets are important, it hasn’t confirmed whether models beyond the X, 7X and 009 will be built in right-hand drive.

Beyond this trio, Zeekr sells the Tesla Model S-rivalling 001 and the Volkswagen ID. Buzz-rivalling Mix people mover.

It also has the mid-sized 007 sedan, of which a station wagon version – the 007 GT – was recently revealed.

All of these models feature electric power, though the brand will launch its first two hybrids – a pair of large SUVs – later this year in China.

  • Mix

Of the two vehicles Mr Li mentioned as possibly making a motor show debut, the Mix is the smallest and most affordable.

The five-seat people mover measures 4688mm long on a 3008mm wheelbase, making it just 24mm shorter overall than the regular-length ID. Buzz, but giving it a 19mm longer wheelbase.

It boasts front seats that can swivel to face those in the rear, a moveable centre console, and dual sliding doors with a ‘hidden’ B-pillar design.

The rear seats feature integrated leg rests, while there are also foot rests at the base of the front seats. Heating, ventilation and massage are available for both rows.

  • 009 Grand

The 009 Grand is a more sumptuous version of the larger 009 people mover, which ditches the third row of seating for a first-class second.

This includes a pair of individual second-row, aniline leather-upholstered seats with 24-way power adjustment, massage, heating and ventilation.

These flank a centre console with an 8.0-inch touchscreen and arm rest plus fold-out tray tables.

Between the first and second rows is a divider with a huge 43-inch 4K screen, while passengers can also enjoy an 18L refrigerator and a 31-speaker 3000W Yamaha sound system with Dolby Atmos.

The 009 Grand even has a vase.

Zeekr is aiming to sell around 2500 to 3500 vehicles in Australia this year, before “at least” doubling its sales in 2026.

“I think if everything goes well we have the chance to target 10,000 [annual sales in 2026],” said Mr Li.

MORE: Zeekr wants to push past sister brands Polestar, Volvo in Australia

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