If you live near St. Louis or anticipate passing through in the near future, then we’d recommend giving yourself time to visit the Saint Louis Art Museum for the exhibit Roaring: Art, Fashion, and the Automobile in France, 1918-1939.
Curated by noted automotive expert Ken Gross, Roaring “explores the transformative role of the automobile in pre–World War II France and highlights innovations across art and industry by those who embraced it as a provocative expression of the modern age. This expansive exhibition features paintings, photographs, sculpture, furniture, films, fashion, textiles, and 12 historic automobiles.”
In case you didn’t know this, automotive designers are almost like fashion designers—they use their skills to make figure and form look better to admiring eyes. And as Paris had been the traditional hub for fashion at the time, the French took their automotive designs seriously. “As driving became more comfortable, motoring fashions evolved into stylish wardrobe staples. Magazines portrayed liberated women dressed in knit sportswear driving convertibles … With an open, interdisciplinary approach, Roaring illuminates the rich ecosystems that nourished this golden age of French automotive design.”
The exhibit is divided into six sections, with the 12 cars being among more than 160 works from notable institutions and private collections from Europe and North America. There even is an exhibition catalog (more like a book on the exhibit) with contributions from seven authors that tie it all together.
This exhibit will continue through July 27, 2025. If you cannot attend, the best Plan B is to listen to the audio tour where you can hear from experts about the transformative role of the automobile in France before the war. If are able to attend, then you may also be interested in the exhibit In Search of America: Photography and the Road Trip, which runs through October 19, 2025.
