That new Range Rover logo sure is something, isn’t it? And not, to my eye, something good.
But I am the first to admit I don’t have much of an eye for graphic design myself. I know what looks good and doesn’t look good, but I don’t necessarily know how to create a design that looks good. This is why I interview car designers instead of designing cars myself.
That’s not to excuse Land Rover/Range Rover for this, uh, thing. Rather, it’s to ask you what you would do if you were tasked with designing this new logo?
You know what to do. Sound off below.
[Image: Land Rover]
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