I often get a kick out of special-order cars. It’s enjoyable to see a vehicle that’s outside the realm of its standard configuration. However, sometimes the term “special-order” is misused—often for good reason.
It’s a concept missing from most mainstream brands today but, in the past, it was possible to order a vehicle that strayed from regular-production configurations. Want a color that matches the ’65 Pontiac your father had? Pay extra (and, likely, a non-refundable deposit) and you could get your wish.
Or are you in the market for a Cadillac but wish for more contrast in the interior? That’s what the original owner of this 1960 Eldorado Seville did—(s)he specified a Heather leather interior with White inserts.
This was an easy job for Cadillac because it offered both Heather and White as available choices. In fact, Cadillac asked that seven parts of the interior combination be specified.
In the 1960 Cadillac Optional Specifications Manual, there is a section in handling special-orders. Cadillac has available an extra-charge trim program which permits the ordering of standard upholstery materials in special combinations of cloth, leather and coated fabrics. The factory does not wish to solicit this business. It is offered as an extra Cadillac service to accommodate owners who have individual desires in the accoutrement of their car’s interior.
An average of six weeks is required to produce a special trim order. This time factor applies to any deviation from standard, even though it may be a single item such as the headlining, carpets, top boot or bolster.
No matter how seemingly minor, whenever a deviation from a standard trim combination is necessary, the entire order must be removed from regular production and processed individually. This is due to the intricate patterns from which multiple sets of components are cut making it impossible to change or substitute just one part or section, such as the bolster or top boot on a Convertible, without handling the complete order on a special basis … The cost will usually be the same whether a single item is changed or if several variations are made.
Remember, this is Cadillac, which likely gave more leeway for customers to special-order vehicles than lesser brands. And this was 1960, which was a different environment than a decade later when Oldsmobile offered four special-order colors.
The 1970 Oldsmobile brochure shows a quartet of “special-order colors available”: Nugget Gold, Aegean Aqua, Rally Red, and Sebring Yellow, with the latter two restricted to intermediates. However, if the factory offered these colors, could they truly be considered special-order or are they simply extra-cost? The issue of semantics and marketing rear their head, and the debate has no easy answer. My opinion? Not special-order.
Another special-order reference I sometimes see relates to a car that was ordered by a customer instead of a dealership. “My dad special-ordered this car at Kirkwood Dodge. He specified the 440 engine, TorqueFlite, and Limelight paint,” one could say, but nothing about this suggests anything veered off the order form. I’ve come to terms that people sometimes consider a retail order a special-order, but it’s not.
Ford products have an advantage in distinguishing special-order cars. On the data plate, there generally is a two-digit DSO (District Sales Office) that reflects a region in which the car was ordered. Generally, they’re larger cities, but they’re based on a population spread, so Newark, New Jersey had its own DSO identity within the network despite its proximity to New York City.
However, special-orders will consist of six digits instead of two. The first two are the usual DSO numbers, but the subsequent four are special-order numbers that correspond to either a Domestic Special Order (which includes such “regular” cars as the Boss 429, Shelbys, and Cougar GT-Es), Foreign Special Order, Paint & Tire Order, or Special Production Order. Six digits is your key in learning if your Ford Motor Company product is something different from the norm.
Can you think of other instances?
