Omoda Jaecoo has only just been launched in Australia, and it wants to address potential concerns from buyers about the resale values of its vehicles.
The sister brand to Chery has launched its Future Price Promise in conjunction with guaranteed vehicle buy-back company Valeur, and it will be first with the Jaecoo J7 and J8 now arriving in its showrooms.
The Future Price Promise is included with the purchase of every example of the new mid-size SUV and large SUV, and offers buyers a guaranteed minimum future value.
Given it’s not attached to finance agreements, the Chinese brand is calling this an Australian-first as it’s offering it regardless of how the vehicle is paid for.
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“We believe in transforming the way Australians experience vehicle ownership. The Future Price Promise gives our customers peace of mind, value retention, and the freedom to choose how they buy – without compromise,” said Omoda Jaecoo chief commercial officer Roy Muñoz.
“This isn’t just a program; it’s a promise that backs the confidence we have in our vehicles and our commitment to Australian drivers.”
Omoda Jaecoo says terms, conditions and eligibility criteria apply. Fleet buyers, including rental fleets, aren’t eligible.
A raft of automakers offer guaranteed future value programs in Australia, and many relatively recent arrivals to Australia – including Cupra and Genesis – have opted to roll out such programs to help attract and reassure buyers.
Omoda Jaecoo’s first vehicles will wear Jaecoo badging, with first deliveries of the J7 commencing last month and the J8 reaching customers this month.
Models wearing Omoda badging will follow, with the first such vehicle being the C9 mid-size SUV due in August.
Chery considers the Omoda Jaecoo brand a step up from its namesake brand, though it has stopped short of calling it a premium brand.
The J7 range opens at $34,990 drive-away, while the J8 range opens at $49,990 drive-away.
