Ferrari’s first electric vehicle (EV) will carry more than just a new power source. It will also reflect the design language of one of the world’s most influential creative studios.
CEO Benedetto Vigna confirmed that Ferrari has been working with LoveFrom, the design collective founded by Jony Ive, former Apple Chief Design Officer, and designer Marc Newson.
“We’ve been collaborating with a company that we know. The company is new, but we know these people since a while, because I was working in that space in Silicon Valley pretty often,” Mr Vigna said during a media Q&A.
“So we’ve been working with a company in the USA. This is not a rumour, it is a fact. The name of this company is LoveFrom.”
The partnership, which has been the subject of industry speculation since 2021, is now confirmed as an integral part of Ferrari’s design approach for its upcoming EV, codenamed Elettrica, which will be officially unveiled in 2026.
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Mr Vigna said Ferrari has always collaborated with outside creative partners and that LoveFrom’s involvement continues that long-standing tradition of “open innovation”.
“We are a company where open innovation is fundamental,” he said. “In the past the company has been working with Pininfarina, many other companies, so it’s nothing new.
“I think that if you want to challenge yourself, you have to work with people that see reality with different eyes. Jony and Marc were people I was working together with when I was in another company.”
LoveFrom was founded in 2019 by Jony Ive and Marc Newson, two of the most respected names in industrial design. The firm’s work spans product design, architecture, interface development and visual identity, with clients including Apple, Airbnb and Hermès.
The partnership between Ferrari’s parent company Exor and LoveFrom was first announced in September 2021, when both parties described a long-term creative collaboration that would include work on Ferrari’s first EV and other design projects across the Exor group.
The collaboration also reflects Mr Vigna’s personal background and experience in the technology sector. Before joining Ferrari in 2021, he spent more than two decades at STMicroelectronics, where he led the company’s sensors and micro-electronics division.
He played a key role in the development of micro-electromechanical systems (MEMS) sensors used in smartphones and automotive applications, and earlier worked at the Berkeley Sensor & Actuator Center at the University of California, Berkeley. That experience gave him deep connections to Silicon Valley and its design culture, which he said made working with Ive and Newson’s team a natural fit.
“If you want to challenge yourself, you have to work with people that see reality with different eyes,” he said.
Ferrari’s collaboration with LoveFrom signals how design, craftsmanship and technology will merge in the electric era. The partnership is expected to shape not only the Elettrica’s exterior and interior design but also the way drivers interact with the car through its materials, interfaces and user experience.
By involving one of the most recognised creative teams in the world, Ferrari is reinforcing that its move into electric mobility will be defined as much by design and emotion as performance.
