At a time when automakers are pouring billions into electric cars, Lamborghini…isn’t. Instead, the Italian automaker is doubling down on something most car companies are trying to phase out: loud, fuel-thirsty internal combustion engines. And it’s not just about horsepower or performance benchmarks. According to Lamborghini CEO Stephan Winkelmann, customers simply don’t want quiet supercars.
“They want an ICE (internal combustion engine),” Winkelmann explained to ABC News. And in a way, that says less about engineering and more about identity. “We could do a very powerful, very fast fully electric car, but it’s not about what we are able to do, it’s about fulfilling the dreams of customers.”
For decades, Lamborghinis have symbolized rebellion against subtlety, practicality, and blending in. These are cars that scream for attention, both literally and figuratively. While Tesla’s Plaid may crush a Lambo off the line, Lamborghini buyers don’t care. For them, silence is boring.
In an age where every device in our lives hums softly and runs cleanly in the background, Lamborghini’s play is clear: sell chaos, sell noise, sell something you feel in your bones. The company’s hybrid Revuelto proves it can acknowledge the future, but the emphasis remains on soundtracks that raise goosebumps and exhaust notes that shake windows.
That’s what makes Lamborghini’s strategy so interesting. It’s protecting the past isntead of chasing the future. For car enthusiasts, that’s not regression; it’s rebellion.
Because let’s be honest: there’s something primal about firing up a naturally aspirated V12. You don’t just drive it—you announce it. And for Lamborghini, keeping that experience alive isn’t just a technical decision. It’s an emotional one.
Lamborghini EV FAQs
Lamborghini won’t go fully electric—why?
Lamborghini customers value the visceral experience of combustion engines (sound, vibration, and tradition) over silent EV performance, per Winkelmann.
Does Lamborghini make hybrids?
Yes, two. The Revuelto is Lamborghini’s first HPEV (High Performance Electrified Vehicle) hybrid super sports car. The brand also offers the Urus SE SUV. It’s the first PHEV (Plug-in Hybrid Electric Vehicle) version of the luxury Super SUV.
Will Lamborghini ever go all-electric?
Lamborghini has teased an upcoming fully electric GT-style model later this decade. For now, the core lineup will focus on hybrid cars.
